The facts are in and the Alfa Romeo 4C is a breathtaking car. It's beautiful, it's fast, it's Italian and it's coming to the U.S. But it's still going to be a niche car. What happens when/if more mainstream Alfas show up after a two decade absence? Who's going to buy them?
There's the whole issue of Fiat getting serious with Alfa as a BMW rival and a barely formulated plan to shift the whole lineup to rear-wheel drive. Alfa doesn't want to be a second tier brand, it wants to be selling direct rivals to the 3 and 5-series, among other big sellers in the luxury field. Sergio Marchionne might be a romantic about the brand, but he believes Alfa needs to do well for the sake of the whole of Fiat-Chrysler, too.