Sometime in early to mid-September, Fiat filmed an ad with Charlie Sheen for the new 2017 Fiat 124 roadster. About a month later, the automaker started showing the ad to groups of dealers and Fiat boosters. On November 17th, Charlie Sheen went on the Today show to admit he was HIV positive, and had paid more than $10 million over the past few years to keep it secret. Since then, Sheen seems to have disappeared from Fiat marketing plans, and the company isn’t saying why.
Jalopnik · Michael Ballaban
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