Volvo Trucks Hauls Their President Into The Air To Prove A Point

Volvo claims their newest trucks are tougher than ever. To prove it, they hoisted a 15-ton truck up into the air via its own towing hook with their president Claes Nilsson on top of it. Elon Musk, what's your next move?

Shot at the Gothenburg port in Sweden, the movie is called "The Hook", and got half a million hits on Youtube in less than three days:

But it get's better. Claes Nilsson had this to say about the experience:

Well, I have to admit I had butterflies in my tummy and I certainly did wonder more than once about what I'd let myself in for. I'm no mountain-climber and I don't like heights. But I'd promised to do the stunt so I couldn't very well back out.

Of course there were many retakes and filming is a time-consuming process. It was fairly cold - about 8 degrees above zero - and the wind was blowing about 10 metres a second, so my hands got pretty cold after a while. But it all went very well. Safety was 100 per cent all the way, so I was never really afraid.

This is how they've done it:

I must say it has worked. I totally believe now that Volvo's cast iron hooks can take it. In fact, I would build a roll cage for myself using Volvo's cast iron. Especially since I know how they do their vanity shots...