Selling cars is not easy, and while car makers usually turn to sex in order to convince us about their products, things get a bit out of hand sometimes. Jalopnik readers know ten especially offensive examples.
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Some of these ads were speculative, and were rejected by the companies. They may have never run.
And offensive doesn't alway mean bad! Used effectively, controversy can be a good thing. Some of our favorite ads are one that people would find tasteless. You'll have to judge for yourself whether or not the below ads are actually terrible or were merely rejected because carmakers are full of pearl-clutchers.
10.) The Ford SportKa Executing Your Cat
Ford was dancing on a thin line between being funny and being offensive with the Ka's adverts. The idea of your car chopping the head off of your loved pet is not a strong selling point, not to mention the bloody interior.
Suggested By: McLarry
9.) Hyundai Saying Your Four-Door Is Deadly
This is Hyundai trying to say the Veloster is asymmetric for safety reasons. Wrong. The Veloster is asymmetric because the Koreans hired a German to show them how to be funky. Nice try!
Suggested By: Pessimippopotamus
8.) Volkwagen's Bollocks
So, you can't control your mouth and keep swearing in front of your children. You end up with a daughter saying bollocks to everything. You drive a Passat diesel. No further questions.
Suggested By: EdE91
7.) Russian Seat Dealership
Seat is supposed to be Volkswagen's 'sexy' brand, but even before VAG's takeover, the Spanish tried to sell the old Fiat Panda with the false promise of a blowjob. This ad from Russia is pretty much the same thing. A nice way to get rid of your female customers.
Suggested By: TheB1ackAdderr
6.) Berlusconi Enjoying A Ford
This is Mafia playboy and occasional Italian Prime Minister Silvio Berlusconi feeling happy about the three tied and gagged women in the trunk of his Ford Kuga. This ad came from India, the land of unpunished rapists. Not fantastico.
Suggested By: Kiwi Commander , Photo Credit: JWT India
5.) Suicidal GM Robot
While it might only be a robot jumping off the bridge after getting unemployed thanks to GM's fantastic warranty, this advert came not long after General Motors fired a lot of people. Very classy.
Suggested By: fartburgler
4.) Towards a Divorce With a Mercedes
Your wife is cheating on you, but it's fine, because you've got a new four-wheel drive Mercedes so that you can reach your mistress as well. Everybody having a good time? Maybe for a short time...
Suggested By: syaieya
3.) Kia's Air-Con Making You Have Sex With Your Teacher
Having a fantasy about your teachers is one thing. We've all been there. However, connecting a Kia Sportage to unethical relationships is not something everyone finds sexy.
Suggested By:Grand Moff Talkin' , Photo Credit: Kia
2.) Farting in a Hyundai
It seems like Hyundai and Kia are really good at being tasteless. I'll let Nicce12 explain:
Basically the biker asks what car it is, driver says that it is a Hyundai and it is tax free for 5 years - Biker goes "Who cares about taxes?" - Driver says "It is classed as an environmental friendly car!", Biker replies "Who cares about clean air?". Driver then says "Good!" and farts repeatedly saying "Pea soup..." while the Biker suffers...
Suggested By: Nicce12
1.) Terrorist in a VW Polo
When they teach you about Volkswagen advertisements, I'm pretty sure they leave this one out. Terrorism is rarely funny, and that VW Polo was rubbish, too.
Suggested By:For Sweden