After an explosive comeback over a decade ago, Mini has been struggling to build a brand identity—mostly due to the tendency for newer models to bloat beyond anything resembling the namesake. Mini has decided to bring back the ‘Seven’ title, remembering the days when the little car was called an Austin Seven in a desperate attempt to appeal to heritage hipsters.
Of course the Mini Seven isn’t anything more than a visual package on the existing 3-door and 5-door Mini Cooper and Cooper S. No weight savings. No extra ponies. Just a name, some paint, some trim, and a weak attempt at digging the roots of the car’s heritage back out of the ground.