Photo Credit: Genesis

The might not have ever been a living person to look at a BMW 3 Series and wish they could buy a hybrid rival from South Korea instead, but the Genesis brand is serious about taking on the Germans and everyone else. This is the Genesis New York Concept.

Photo Credit: Genesis

Genesis (not Hyundai!) claims the car makes 245 horsepower from a 2.0 liter direct injection GDi engine coupled to a hybrid drive system. This is an oddly low power figure for the 2.0 engine, which makes 274 hp without any electric power in the current Sonata.

Photo Credit: Genesis

Genesis also talks up the interior, saying there’s a 21-inch 4K curved screen made by LG. It’s a touchscreen and sort of takes the continuous infotainment/instrument panel idea that we first saw in the current Mercedes S-Class just a little bit further.

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Photo Credit: Genesis

The rest of the car seems to be largely a design study, and that’s fine with me. This thing looks wonderful, and I can’t wait to see it in production form as the G70.

More on this as we get it.

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UPDATE: This piece originally stated the car was a diesel. Nope! Just a regular old gasoline-powered direct-injection engine. Hyundai makes tons of these 2.0 GDi motors, which is a healthy sign for the feasibility of the project.