Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

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Do you prefer a mid-engined layout over a well-proven rear-engine setup? Are you looking for a smaller car that brings you the purest driving experience? Our latest gives you a proper five-speed gearbox, rack and pinion steering and lots of built-in freedom. It hugs and corners rugged winding roads while offering generous luggage space for two, with the fuel economy fit for the demands of 1973.

Call your dealer now, because we all know there’s nothing like getting into a Porsche. Even if it’s the smallest one.

Photo: Porsche via Newsweek April 16 1973 via Sensei Alan


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