Indian car company Tata decided that it shouldn’t debut its new hatchback named Zica in the midst of the spreading global nightmare that is the Zika virus. Probably a good move.
Tata chose the Zica name as a portmanteau of “zippy” and “car,” and it’s just not something that they were so keen to hold on to right now.
“Empathizing with the hardships being caused by the recent ‘Zika’ virus outbreak across many countries, Tata Motors, as a socially responsible company, has decided to re-brand the car,” read Tata’s official statement.
Tata noted that the car will still have it’s “Zica” badging at the Auto Expo 2016 starting tomorrow in New Delhi, but that they will have a new name for the thing in a few weeks.
Photo Credit: Tata Motors
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