At a Thursday midnight showing, I sat in a theater filled with nerds waiting for the start of Tron Legacy in 3D. Why were we all there? Light cycles, of course.
Just in time for Tron: Legacy, a Florida bike shop put together 10 custom-built, street-legal Tron Light Cycle lookalikes. For a cool $55,000, you could be riding one to the Dec. 17th premiere.
The coolest advertising feat here at Comic-Con was Disney dropping a full-size model of the new Tron: Legacy Light Cycle behind a replica storefront of Kevin Flynn's Arcade. We were there to see it unveiled live. Full gallery below.