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This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one…
When GM canned its chief marketing exec Joel Ewanick, there was much buzz about his controversial sponsorship deal…
Yesterday, General Motors fired its chief marketing officer, Joel Ewanick, saying he failed to live up to the…
General Motors is parting ways with its Chief Marketing Officer Joel Ewanick, sources tell Automotive News, ending…
Last night General Motors aired a Super Bowl commercial for the Chevy Silverado that not only successfully trolled…
Joel Ewanick, General Motors' new Chief Marketing Officer, said on Twitter tonight that GM will bring back the El…
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As part of GM marketing chief Joel Ewanick's Super Bowl ad onslaught, Chevy will get five different commercials…
Joel Ewanick is the marketing maven behind the brilliant "Hyundai Assurance" guarantee. Now he's trying to steer…
General Motors CMO Joel Ewanick promises global branding that's as flexible as a Korean prostitute. [BrandChannel]
Joel Ewanick's graduated from running just GM's U.S. marketing to global marketing czar. [GM]
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GM's ad that ran yesterday thanking American taxpayers was exactly how you do a touching corporate commercial. No…
Joel Ewanick, Hyundai's old GM's new marketing maven, thinks future of auto advertising is television. His next…
Mere months after leaving Hyundai for Nissan, we've learned GM's hired Joel "Hyundai Assurance" Ewanick as its new…
Nissan steals Joel "The Assurance Architect" Ewanick from Hyundai. What about Brett Favre? [AutoNews]