Kids Learn Distracted Driving From Watching Their Parents

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important? » 5/07/13 9:04am 5/07/13 9:04am

How GM Confirmed We Scooped The New Corvette 13 Months Early

We revealed the first accurate renderings of the 2014 Corvette on Jalopnik well over a year before the official unveiling at last month’s Detroit Auto Show. Some pundits called it the "auto enthusiast scoop of the decade." I just call it a really great story. Although I can't tell you how we got that “scoop” — here's the… » 2/21/13 12:22pm 2/21/13 12:22pm

Did $600 Million Man U Soccer Jerseys Get A GM Executive Fired?

Yesterday, General Motors fired its chief marketing officer, Joel Ewanick, saying he failed to live up to the company's "expectations." Those expectations seem to be related to GM's recent deal to sponsor Manchester United, the world's richest sports team. » 7/30/12 4:00pm 7/30/12 4:00pm

Joel Ewanick Out As GM's Global Marketing Chief

General Motors is parting ways with its Chief Marketing Officer Joel Ewanick, sources tell Automotive News, ending the approximately two-year tenure of the sometimes controversial exec's term. » 7/29/12 5:00pm 7/29/12 5:00pm

I'm Joel Ewanick, General Motors' Chief Marketer, Ask Me Anything

Last night General Motors aired a Super Bowl commercial for the Chevy Silverado that not only successfully trolled their cross-town rivals at Ford — but also was the first Super Bowl ad where GM's created buzz without tripping over its own feet. » 2/06/12 9:20am 2/06/12 9:20am

GM will bring back the El Camino if 100,000 people comment on this post

Joel Ewanick, General Motors' new Chief Marketing Officer, said on Twitter tonight that GM will bring back the El Camino if 100,000 people say they want it. We'll call that bluff. UPDATED (05/08 — 6:11 PM EST) » 5/04/11 10:45pm 5/04/11 10:45pm

Chevy Camaro gets hot for teacher in Super Bowl ad

As part of GM marketing chief Joel Ewanick's Super Bowl ad onslaught, Chevy will get five different commercials (the Bumblebee commercial from two days ago is one of them), including a 30-second version of this spot found by the crew at Camaro5.com. It's total fantasy; Miss Evelyn could never see what's chasing her in … » 2/03/11 9:30am 2/03/11 9:30am

GM Poaches Joel Ewanick From Nissan, Continues Marketing Musical Chairs

Mere months after leaving Hyundai for Nissan, we've learned GM's hired Joel "Hyundai Assurance" Ewanick as its new VP of marketing. Jeez, does Nashville suck that much? Also, what's outgoing marketing chief Susan Docherty going to be doing now? [GM] » 5/05/10 9:30am 5/05/10 9:30am