This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important?
When GM canned its chief marketing exec Joel Ewanick, there was much buzz about his controversial sponsorship deal with the Manchester United soccer team and its $560 million price tag.
Yesterday, General Motors fired its chief marketing officer, Joel Ewanick, saying he failed to live up to the company's "expectations." Those expectations seem to be related to GM's recent deal to sponsor Manchester United, the world's richest sports team.
General Motors is parting ways with its Chief Marketing Officer Joel Ewanick, sources tell Automotive News, ending the approximately two-year tenure of the sometimes controversial exec's term.
Last night General Motors aired a Super Bowl commercial for the Chevy Silverado that not only successfully trolled their cross-town rivals at Ford — but also was the first Super Bowl ad where GM's created buzz without tripping over its own feet.
Joel Ewanick, General Motors' new Chief Marketing Officer, said on Twitter tonight that GM will bring back the El Camino if 100,000 people say they want it. We'll call that bluff. UPDATED (05/08 — 6:11 PM EST)
As part of GM marketing chief Joel Ewanick's Super Bowl ad onslaught, Chevy will get five different commercials (the Bumblebee commercial from two days ago is one of them), including a 30-second version of this spot found by the crew at Camaro5.com. It's total fantasy; Miss Evelyn could never see what's chasing her…
Joel Ewanick is the marketing maven behind the brilliant "Hyundai Assurance" guarantee. Now he's trying to steer General Motors marketing away from its Mellencamp-y cliff as the automaker's new Global Chief Marketing Officer. Now's your chance to ask him anything.
GM's ad that ran yesterday thanking American taxpayers was exactly how you do a touching corporate commercial. No folksy-sounding CEO making ridiculous claims they've paid back taxpayers. No images of the Chevy Volt and trees. Just "Animal House" and Popeye.