Joel Ewanick Out As GM's Global Marketing Chief

Illustration for article titled Joel Ewanick Out As GM's Global Marketing Chief

General Motors is parting ways with its Chief Marketing Officer Joel Ewanick, sources tell Automotive News, ending the approximately two-year tenure of the sometimes controversial exec's term.

Advertisement

Ewanick first gained notoriety at Hyundai, where he envisioned the brand's successful "Assurance" campaign. You remember the one. If you lost your job and had just bought a Hyundai they told you you'd be able to return it with no penalty. It was genius marketing at the height of a panicky economic downturn that convinced frightened people to buy new cars, with no realistic downside for the company.

He was then nabbed by Nissan before being picked up by GM.

AutoNews hints that Ewanick's abrupt decisions regarding Facebook and the Super Bowl, as well as perhaps willingness to answer questions on Jalopnik, were a sign of a decision-making process that didn't fit GM's style.

There's also the "Chevy Runs Deep" tagline that we previously deemed "the worst slogan ever."

Advertisement

It's also possible that Ewanick just got a job offer from an organization with a more positive market perception than GM. Someone like the Democratic People's Republic of Korea. Right now GM ain't talking.

Whatever the reason, Ewanick does get credit for saving the company Silverado-loads of cash by ditching the dozens of agencies that previously did ad work for GM and consolidating it under one roof.

Advertisement

On a positive note, if Ewanick still owns a Hyundai he'll be able to return it, free of charge now.

Advertisement

Know anything about this? Feel free to use one of our burner accounts to drop juicy information below. We'll follow up as soon as we have more.

Photo Credit: Getty Images

DISCUSSION

andyschenk
MooseKnuckles

Dave Lyon just left GM too, he was suppose to start a new job on August 1st. He designed the interior of the XTS and Volt, and had a hand in the current Buick/Opel design language. His promotion and new job was suppose to be GM Europe Design Head.