This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important?

Honda's European marketing contingent have copied the Fiesta Movement concept for the Honda CR-Z with one important difference: NUDITY. What? [NSFW]

In a post on Ford's "impressive" Fiesta Movement social media numbers, Mashable's Ben Parr gets eviscerated in the comments for the automaker's financial support of the social media-obsessed site's pet charity. We're told it came at Scott Monty's behest. [Mashable]

The point in which you give your wife a tattoo of the name of the car you won for six months is the point in which perhaps a car contest has gone on way too long. (Hat tip to Blaine!)

Everyone's seen it, but Top Gear's review of the Ford Fiesta is such a milestone in motoring journalism it necessitates further study. If only because it proves we (even Schumi) can all stay seventeen forever — if we so desire.

Remember when Ford's Scott Monty put out a Twitter-APB on Jake Bronstein's "stolen" Ford Fiesta? Turns out they were tracking another "Fiesta Movement" winner, and Jake's car is trapped in NYC's hellish impound system.

According to Brooklyn-based Fiesta Movement agent Jake Bronstein, his Ford Fiesta was stolen. Worse, since DMV records don't show the car he can't file a report. UPDATE: Ford incites vigilantism, tweets out GPS location!