After years of being shrouded in mystery, Apple’s car program came to a screeching halt this year with the world never having seen as much as a prototype. But Apple has reportedly shifted from building an actual car to devising software and systems for autonomous driving, and a recently-uncovered letter to federal…
Apple totally has a car program you guys. Stop teasing it. It’s just in, uh, Canada. And it’s not like how it was before.
The Apple Car appears to be dead. Is it because making cars is hard? Is it because making phones is just too easy? Or is it something.....deeper?
I’m not sure if its just a frustrated childhood desire to live with R2-D2, but I’m a firm believer that autonomous cars will prove to be the first real, personally-interactive robots that humans will deploy in large numbers. Which means we need to stop thinking of them just as cars. There seems to be at least one…
Today we were all pretty surprised to hear that Apple is in talks to possibly buy supercar maker McLaren. Then we were even more surprised to learn McLaren was calling bullshit on it, even though the newspaper that broke the story is standing behind their reporting. But once an idea gets jammed in your head, it’s hard…
You may have heard that internet jewelry company Apple is in talks to buy McLaren, a car company. What is McLaren? Car and racing fans have known about the company for decades, but despite making incredible machines, it doesn’t have the name recognition that Ferrari and Lamborghini command.
Apple, the computer company, is in talks to buy McLaren, the supercar and race car company, according to a report from the Financial Times. Apple has been attempting to develop its own car for a while now, and this would appear to be a huge change in its direction.
Apple is seriously rethinking its self-driving car plans and is laying off “dozens of employees,” according to a report from The New York Times.
Among the whispers and rumors that often permeate the automotive and tech industries, some of the loudest whispers and the wildest rumors have been about the Apple Car, codenamed Project Titan. What is the Apple Car, exactly?
At the Code conference this evening, Elon Musk joined Walt Mossberg and Kara Swisher onstage to talk about his varied and eclectic pursuits. And when the talk turned to autonomous vehicles, Musk was sure to share his opinions on what he perceives to be Tesla’s biggest competition.
One of the biggest disappointments in the automotive industry is in charging electric cars. A new report states that Apple is getting involved and it might just become even more of a shitshow.
Apple announced an investment of $1 billion in China’s largest private ride-hailing service company Didi Chuxing in a move intended to not only better understand the Chinese market, but to finally take the big step into the transportation industry we’ve been expecting.
Fear of Apple’s perpetual growth plateauing has plagued the company in recent years, but a new analysis of Apple’s research and development spending suggests it is preparing to pivot towards an entirely new industry. Enter the Apple Car at last?