"If there's one thing we want you to know," said the executives launching the 2011 Chrysler 300 sedan, "it's that this is an all-new vehicle." It's not, but it is better.

Yesterday's uncovering of the 2011 Chrysler 300C set our commenters to photochopping, but it raised a serious question: What of the craftsmen who convert today's 300Cs into Diamonique Rolls Royces? How will they pursue their operatic passion? (H/t to Steve!)

Chrysler decided to shoot 30 seconds of video showing a 300C sedan — sporting Utah dealer plates — supposedly imbibed with the 600-hp Viper V10 and an "SRT10" badge. So, you're just going to leave that there, then? [RedLetterDodge]

With a heavily revamped 2011 Chrysler 300 coming shortly, here's another blurry shot of the old photo of the supposed new grille on the new "Confidential" Chrysler service contracts price guide. Oh, those dealers! (H/t to Stéphane!) [Facebook via Examiner]

Patent drawings for what appears to be the production version of the Chrysler 200C sedan have just appeared on a Brazilian website. Oh, Chrysler. Keep it pretty and we might love you forever. [Noticias Automotivas via Autoblog]

What's funnier, the "IM HIGH" license plate on this "customized" Chrysler 300, or that the car is pacing a Rocawear truck? (Hat tip to Paul!)

Probably because we called it the Chrysler Guido and made fun of them for having nothing, the clever folks at Chrysler inserted what looks like one pic of the 2012/2013 300C into a boring video behind the Guido.

Chrysler's Italian masters at Fiat fired BBDO Detroit, bringing in an Italian agency to do one commercial for the 300C gansgter-mobile. The ad stars Mikhail Gorbachev and calls for Myanmar's Aung San Suu Kyi's release. My name is-what the fuck?

Chrysler's Viability Plan earlier this year revealed the design direction for the 2011 Chrysler 300C. Now, thanks to Chrysler PR, we've got a partial view of the new Detroit gangsta-mobile's rump.