Both the 2010 Honda Insight and 2010 Toyota Prius earned top safety ratings from the IIHS, meaning neither can hold it over the other's head. The cheap Kia Soul, though, is probably going to do some boasting.

In response to the sales threat posed by the more efficient 2010 Toyota Prius, Autocar's reporting the mid-cycle refresh of the 2010 Honda Insight is being rushed ahead to like, umm, as soon as possible.

The 2010 Toyota Prius is tops in fuel economy. But what if that's not your only motivating factor? Maybe the 2010 Honda Insight or the 2010 Ford Fusion Hybrid's what you're looking for. But which is better? Let's find out.

Reviewing the new Honda Insight hybrid, Jeremy Clarkson, Top Gear's bombastic hater-of-all-cars-not-designed-over-tea-and-crumpets, echoed claims from our first drive. Then he dialed them up from ten to eleven, saying the hybrid's "...terrible. Biblically terrible." [Times Online]

For the first time ever, a hybrid vehicle is the best-selling car in Japan. But the champ is not the new Prius, but rather the newcomer 2010 Honda Insight. Green is big in Japan.

It might be a tiny little thing, but the 2010 Honda Insight's 1.3 liter four cylinder with an integrated 10 kW motor/generator is a big part of why the Insight is both efficient and relatively cheap. It does have some fancy tech though, with i-DSI or intelligent Dual & Sequential Ignition, as evidenced by each…

A battle even more hotly contested in the car world than the Muscle Car Wars: the introduction of the Ford Fusion Hybrid, 2010 Prius and Honda Insight gives us the Hybrid Car Wars! Who survives?

The all-new 2010 Honda Insight is now the cheapest new hybrid in the US, with a starting price of $19,800 before $670 destination, license, registration and smug tax.

This just in from the JDM, full details of the 2010 Mugen Zero-Lift Honda Insight with all of the aero bits said to help create zero lift. We'll let you form your own opinion.