There's different thinking when it comes to trying to sell cars to women. My particular view on the subject is that people should just make good cars because I suspect everyone likes a good car. Others, usually product planners, think there needs to be something much more feminine. This often means patronizing.
A notable miscue from American history is the Dodge LaFemme. A more recent example, from Japan, is the Honda Fit She's. It happens to be pink, or possibly salmon. (Isn't "pink salmon" redundant, then?) Today, however, brings us to Mitsubishi Fuso and their possible ploy to get women interested in commercial box trucks with... the Canter Eco Hybrid Canna. It's just pink and covered in dots. Yeah, mother would not approve.