How A Lorde Song Screwed Up An Algorithm And Screwed Maybach SellersDamon Lavrinc5/15/14 3:19pmFiled to: Ad WatchMaybachLorde1045EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkPop songs have been blamed for a lot of things, from the "My Way Killings" to Ozzy-induced suicides. And now, one Lorde song has caused Maybach ads to go up 233 percent after a fleeting reference to the lifeless corpse of an overpriced S-Class.Advertisement"Royals" was Lorde's breakout track from 2013, and the chorus included the line "But everybody's like Cristal, Maybach, diamonds on your timepiece."Here's the problem: The average tween rocking out to the New Zealand pop star has no clue what a Maybach is. So they did what any curious, hyper-connected idolater would do, they searched for it.AdvertisementThe result was a flood of Googling that according to ChoiceStream, a media-buying platform that relies on algorithms to set ad rates, forced Maybach marketers to pay more than double the cost for display ads late last year. And those boosted rates have been bleeding into 2014."Something relatively niche, relatively high net worth now gets blown up through hundreds of thousands of people who really have no actual intent or financial ability to purchase a Maybach," ChoiceStream veep of marketing Bill Guild told Adweek.