Right now, Toyota and Honda probably have a bone to pick with Mercedes-Benz. It likely goes like this: "Stop stealing the people who buy our boring family sedans, you luxurious Teutonic bastards." Or something along those lines.
See, the new entry level, front-wheel drive Mercedes-Benz CLA is a really big deal for the Silver Arrow brand. They need it to be a big hit to help their average fuel economy ratings, lure in younger buyers, and keep up with other premium brands that have appealing small entry cars like BMW, Mini and Audi.