Apparently Ferrari was none to pleased with the custom badges and associated floor mats on Deadmau5’s 458 Italia Purrari. So much so that Ferrari North America sent the self-admitted button-pusher a cease and desist to have the custom emblems removed.
Deadmau5 (aka Joel Zimmerman) wrapped his 458 in a vinyl tribute to Nyan cat, running it in a few rallies and getting coffee with assorted celebrities and disgraced politicians before it went up for sale.
I wonder if the jackass lawyer at @FerrariUSA who sent us a "cease and desist" letter over the purrari is un-butthurt now that I unwrapped.August 27, 2014
The wrap has since been removed and returned to its original vanilla flavor, and the customized “Purrari” badges – which are dead ringers for the standard Ferrari text – apparently went with them. Zimmerman doesn’t say if the wrap and badge removal was because of the C&D or if it’s just the next step in selling his 458.
Yeah it was mostly about the custom floor matts and the custom purrari badges. Whatever. It's just a normal ass 458 now. All good.August 27, 2014
We’re reaching out to Zimmerman and Ferrari for comment, and will update the post if/when we hear back.
Photo: Theron Lane