The Ford EcoSport might be coming to America. I regularly see these things running around Texas with Mexican plates, and I can tell you we have exactly nothing to be excited about.

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Besides, as reader Aldairion points out, the name alone is deeply uninspired.

“EcoSport” has the be the dullest, laziest, lamest name for a vehicle; a mashup of two contrived marketing buzzwords applied to another entry in the oversaturated crossover market, neither of which say anything about the vehicle.

I don’t know why this bothers me so much.

Aldairion added, what if other automakers were this lazy?

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Imagine if other companies named their cars similarly.

Audi DynamicTech

Alfa Romeo Passionista

Lincoln Prestige Elite (that is probably an actual trim package somewhere)

Scion FleekSwag

Come back to me, I swear I can do better

Nah man, you’ve done well enough.

Speaking of Scion, I’m in the New York mothership for some stuff, and there is indeed a giant box of Scion mix CDs like I asked for. You people are nuts and amazing. We’re gonna do something cool with them.


Contact the author at patrick@jalopnik.com.