Hyundai unveiled its Elantra Touring Concept "Beach Cruiser" here at SEMA, simultaneously revealing Hyundai's upcoming Elantra five-door Touring model. The cornea-searing custom job is the product of K-Daddyz Kustomz of Bakersfield, California. Such SEMAfication shows what Hyundai's director of product planning, Wayne Killen says is the car's super aftermarket potential. Unfortunately he didn't say it in all caps and with an exclamation point at the end, so it doesn't really count.

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