Font foundries are a dime a dozen, cranking out crap like the horribly overused (and not very good) Deftone Stylus. But House, well, as is often the case, we can't put it any better than Mister Jalopy:

House owns cool. Not the cool of the 'lad magazines' but the cool that comes from diving for pennies in a 70's swimming pool of hot rods, skateboards, thrift store records, punk rock, boomboxes, schlock science fiction and custom vans.

House Industries [Hooptyrides]

Related:
Accidents Grotesque: House Industries Boys to Give LA-Area Talks [Internal]