• By Mike Spinelli
    Sep 16, 2005 12:57 PM 108
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    GM Death Watch: Brand Overextension Can Kill

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    MarketingProfs.com calls Al Reis one of the most prominent gurus of strategic thinking. According to lore, Reis coined the term "positioning" in context of brand marketing more than 30 years ago, which makes him at least as important as the guy who came up with printing logos on keychains. Robert Farago uses a recent Al Reis column in Ad Age, The Sad and Unnecessary Decline of Saturn as a launch-pad for his latest GM Death Watch rant, which considers that a key strategy automakers accept as fact may be killing them. In four words, "too many freaking cars."

    GM Death Watch XIX: Everything You Know is Wrong [The Truth About Cars]

    Related:
    General Motors Death Watch: Losses Mount [internal]


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