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    December Sales: Volume 1, Big Three

    december_sales_set.jpg

    December was yet another cruel month for the Big Three (or Big Two plus one, if you're a stickler). DaimlerChrysler, arguably the best performer, offset large declines in its Chrysler and Dodge brands month to month with big upticks in Mercedes-Benz and Jeep. At GM, a 111% increase at Hummer and smaller increases at Saturn (13.1%) and Pontiac (1.2%) insulated it from declines at all of its other brands. Ford's companywide decline (led by Jaguar and Volvo) was held to 9.0% by a 25.8% increase at Land Rover. Of course percentages are just part of the story, but number geeks can click through for the tearjerker.

    DaimlerChrysler
    Companywide: -2.3%
    Mercedes-Benz: +17.2%
    Chrysler Group: -4.9%
    Chrysler: -13.3%
    Dodge: -17.1%
    Jeep: +41.1%

    GM
    Companywide: -10.3%
    Buick: -16.2%
    Cadillac: -16.0%
    Chevrolet: -11.8%
    GMC: -17.2%
    Hummer: +111.8%
    Other - Isuzu: -11.4%
    Pontiac: +1.2%
    Saab: -19.1%
    Saturn: +13.1%

    Ford
    Companywide: -9.0%
    Ford: -9.1%
    Mercury: -9.4%
    Lincoln: -0.2%
    Jaguar: -28.4%
    Volvo: -25.6%
    Land Rover: +25.8

    Related:
    November Sales: Some Good News Inside a World of Bad [internal]

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