It looks like Ford's premium brands, Jaguar and Land Rover, will end up in the hands of a company rabidly trying to both seal a deal to boost national pride as well as to develop and promote a $2,500 car. Ford Motor Co. is expected to announce this week that Tata Motors is the preferred bidder for the two companies. A final deal is anticipated in early 2008, with Tata expected to pay around $2 billion to acquire both companies. Now there's just one final question: should the $2,500 car be a Rover or a Jag? [Reuters]

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