A new ad campaign for Toyota's Celica will target young, street-racer types with a comic book, Business Week is reporting. The 18-page comic, titled "Fuel," featuring the heroic exploits of Max, a Celica-driving racer and his arch nemesis, drag-strip champ, Slam, will be created by Saatchi and Saatchi. Who does a kid have know to get out from behind Toyota's marketing crosshairs these days?

Toyota Celica [Toyota Motor]