Of course we don't mean to ridicule our cash-strapped, auto-mad brethren — we once leased a toothbrush from one of our financial-genius college roommates for ten cents a day. Still, the idea of renting sweet rims for our candy-apple whip seems a might cracked, until your consider the sweetest of the sweet rims can eat up an entire $10,000 bill. Maybe rollin' on rentals is the next big thing — even if it'll cost double in the end.

A new spin on rentals: Big, bad wheels, tires [The Detroit News]

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More on the Tweel: Be-Spoke d Tire [internal]

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