Agnelli heir Lapo Elkann's penchant for cocaine and transvestites hasn't dampened his brilliance in marketing the Fiat name and logo to a new generation of Europeans. He started with track jackets and shoes, and — according to a story on Carscoop — has moved on to electronics. A new line of Fiat-branded cellphones will show up in boutiques across Italy this month, in a novel package that includes a brushed-aluminum piston as a base. They're a perfect tie-in with Fiat's intention to roll-out Bluetooth across its model range.

Fiat Presents a New Line of Mobile Phones [Carscoop]

Related:
Koenigsegg Laptop! [internal]

Contact information for this author is not available.