Geneva Showcase: Giugiaro VAD.HO

What happens when a famous Italian design house builds a conceptual two seater around BMW's Hydrogen 7 motor? Hilarity is bound to ensue. Actually, ItalDesign-Giugiaro's VAD.HO concept is less hilarious than future-slick. It looks like one of those Pinewood Derby cars built by some kid's dad who works at NASA. It's got an asymmetrical layout, with the laterally oriented cockpit to one side, and the BMW liquid hydro engine to the other (the whole thing is about the size of a Ferrari Maranello). The cockpit has some neato video terminals, with an interface and optical technologies designed for aerospace applications. All controls can be manipulated by joysticks; one in the rear works only with the IT system. Aside from being a tech piece, the VAD.HO is also the showcase car for ItalDesign's new identity, which trades on the name of its founder, Giorgietto Giugiaro. – Mike Spinelli

7:41 AM on Tue Mar 6 2007
By Mike Spinelli
2,171 views
4 comments

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FreeMan at 12:27 PM on 03/06/07
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You know, I could pronounce Italdesign. Giugiaro, not so much...

The car, however, rocks! Though, I'd hate to be the back seat passenger for more than about 30 minutes.
rgseidl at 01:12 PM on 03/06/07
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A truly ridiculous piece of automotive engineering. A two-seater tandem car with a 6-liter 12 cylinder hydrogen engine. BMW and Italdesign should spend less time in Amsterdam's coffee houses and more in the real world.
Gerard Drewpardieu at 07:14 PM on 03/07/07
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That'd be joo-jar-o Retiree.

Looks funnier than it sounds, really. The name too.
CUL8R at 08:17 PM on 03/07/07
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That would be cool if the hid a camera on the back of the drivers seat that was a little lower ;) so that the driver could see everything.