Jalopnik
Poor Geely was all alone in corner of Cobo Hall that made the would-be Chinese import practically invisible to the Detroit show's press throngs. Still, the company quietly became first Chinese carmaker to appear at the North American International Auto Show, with its eyes on a 2007 launch of its $10,000 econoboxes. How will they do it? First, they must convince American buyers their cars' quality is on par with established carmakers'. Their show car's straightness-challenged badging, however, may have set back Geely's PR effort in that area by a few billion Yen. What's the deal with all those letters and numbers, anyway? Will American ad agencies be able to sell a Geely CK 1.5 MR7151A? We can't even remember our bank PIN.
Related:
Geely Will Go With You for a Happy Life [internal]
Comments
Given how simple a task it is to get the letters on straight, the conspiracy theorist in me suspects that the crooked badging debacle is part of an insidious secret plan of some kind. Seriously. How hard is it to get those things on there in a straight line?
I was pretty sickened byt the mass media attention to this car. NBC had it on the nightly news last night and today show this morning. wasn\'t there a bit more going on at the show than this? wouldn\'t you rather have an Aveo or Yaris? sheesh.
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