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    read more: #adspromotions, #ford, #fusion, #mockumentary

    Ford Employs Mocumentary to Attract the Kids to the Fusion

    Ford, you're totally bugging. The company's advertising hipsters have created an online mockumentary of the "Spinal Tap" school that follows a fictional Norwegian rock trio called Hurra Torpedo as they tour the US in a Fusion SEL. Dressed in track suits, the slow-witted, culturally awkward musicians and their inept manager travel from one ill-booked venue to another, lugging a truckload of discarded kitchen appliances and misspeaking in ludicrous Northern European accents. The group's signature song, a deadpan rendition of "Total Eclipse of the Heart" underpins the soundtrack. Despite the obvious pandering (the kids hate the pandering), it's surprisingly well executed. Go.

    Hurra Torpedo Official Site [Ford]

    Related:
    Mercury to Promote Milan with Random Acts of Surprise [internal]


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