The tagline reads, "That's why we don't have front-wheel drives." Not bad. Here's a better idea: The rabbit has grotesquely outsized, Popeye-like front legs, and its hind quarters are strapped to a wheeled harness in lieu of its amputated rear feet — which we see hanging from a BMW key fob. The tagline would read, "Who's Lucky Now, Mother******!?" Of course, no actual animals would be harmed.

BMW: Rabbit [Ads of the World]

Related:
What's Up Doc? VW Goes Back To The Future With The Wascally Rabbit! [internal]

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