We'd never seen this commercial from the super-best number-one awesome automaker from the land of the rising sun. We wish we'd seen it before — although we're now wondering how the Toyota Corolla ended up heading back into the closet and off of the most recent top ten list of researched vehicles on Gaywheels.com.














Comments
Thats great, keep pushing the issue. Equal rights for all somehow only means equal rights for those we like.
I (suddenly) take back every negative thing I said last week about the Corolla.
Hardly surprising considering how widely the Corolla is liked. It's a reliable, fairly-priced, nice-looking vehicle. I'm not lesbian, but I owned a Corolla once and I continue to recommend Corollas to friends who are looking for sedans (no five-door in the US -- huh?) in the price range the Corolla falls into.
Something that is so widely accepted is going to be highly regarded in at least a few subgroups of one kind or another.
I'm sure the original VW Type 1 was popular among gay men in the 60s, for example -- look at how popular it was among the population as a whole.
The Forester people are gonna be pissed...
And then the happy couple drove the Corolla to the Subaru dealer.
Jeez, are there any straight vehicles out there?
This commercial first appeared here in Canada a couple years back exactly as seen here. Then after a couple of weeks the scene changed to show a guy in the driver's seat. I think he had tons of piercings or tattoos, something to play on the father liking him without actually seeing him. Considering how same-sex marriage is legal in Canada it seemed very backwards for Toyota to alter the commercial to maintain the status quo. Plus, everyone loves lesbians, GOSH!
@Buran: FYI, the Toyota Matrix is a 5-door Corolla, just with a stupid name.
@AtomikB: Sort of. It's based on the Corolla, but I've never liked its look. It is, however, virtually the same as the Pontiac Vibe, which looks a fair bit better, but it's still a Pontiac -- I'd hope Toyota dealers can service it the way my ex-husband once took his Dodge Colt to a Mitsu dealer, which had no problem servicing it (some Colts were imported Mitsus) and charged less than the Dodge dealer would have. I'd rather deal with the local Toyota dealer, which treated me well when I still had the Corolla.
At least the Vibe looks a bit better!
Drive a 2007 VW GTI five-door now (love it) but I still think very highly of that Corolla. I literally drove it till it fell apart.
But since it's Toyota, they're the most boring, wholesome lesbians ever. They need to do an ad with a couple of burly, grunting, hairy-ass bears twirling tongues in the back of a seriously steamed-up Corolla. Then I'll think of Toyotas as something more than bland transportation appliances designed by accountants.
@ATOMIKB: Isn't the Matrix closer to a Camry? It has the Camry 2.4L engine in it, doesn't it?
@MurileeMartin: That's actaully kinda scary. Maybe you should make ads for Hummers, the truck.
@Buran: The Vibe IS the Matrix. It's the exact same chassis with different sheet metal making up the body and different interior styling. The Vibe looks vastly better, IMO, but like you said...
It's a Pontiac and not a Toyota, so therefore it's crap. Just like a few years back the Isuzu Rodeo was rebadged as a Honda something and the Honda consistently got better reviews all around (not counting the interior), just like the Matrix does. Quit being blinded by the brand and the old perception that US = absolute crap.
@Ward: 1.8L VVTL. There is/was a supercharged version as well.
@Buran: My sister and I once took our dad's '87 Chevy Nova (rebadged Corolla) to a Toyota dealer for an oil change and the service writer wouldn't take it.
@Ward: no the matrix is extremely similar to a corolla and the corolla S, dealer invoices actually call the cars Toyota Corolla Matrix.
@The Walking Eye:
Problem is, cepreciation is blinded by the brand. Also, depending on the (bewildering) GM incentive structure, the Matrix comes out cheaper.
@Seth L: Yeah, I know. It sucks.
Anyway, yay for lesbians!
That ad would have been way better if the dad didn't ruin the surprise by saying "I like her." And only in our dreams are lesbians actually hot.
@jeremyc: Thats not true..... they are also hot in movies, even the ones where they get to keep their clothes on.
when in doubt, always remember:
gay or not, you are a target market.
BTW, great avatar/name "THE WALKING EYE"
@rocnrule: I don't even know what that means?
..guess it comes with premium carpet now...
@jeremyc: Watch it again dad says "I like him".
Know how I know you're gay?
I have a corolla, I will try to pick up some lesbians and see if it works.
@Ward:
My friend has a Matrix, it was the top of the line model, the XRS, with the 2ZZ-GE engine. 1.8l with slight mods making about 200hp, stock was 180. It's the same engine as the Lotus Elise, but was never fitted with a supercharger.
@The Walking Eye: Uh, I never said that the Vibe was crap. I said that the Toyota dealer in my area is a lot better than the Pontiac dealer.
Stop being blindsided by the fact that so many OTHER people make that remark that you assume everyone does. Thanks for putting words in my mouth.
i may stand corrected, but this spot (the the four or five variations, featuring dork-boy, skin-head, etc) were produced in Canada by their national agency, whose name i currently can't recall. The spots are more than a couple years old now, and this one in particular got shortlisted at a buch of shows.
As i said, i could be wrong but believe i'm right.
actually, "dad" says "i like 'm", not "i like her" - his comment becomes a bit of a slur at the end to muffle the guy/girl endings
@angrypirate06:
It was the base 1ZZ-FE that got the supercharger.
Did the Corolla XRS' die unloved? I don't think the 2ZZ passes emissions anymore.
The current Corolla might be ok for lipstick/college experimentation lesbians, but real trucker/lumberjack lesbians aren't going to touch the Corolla until they bring back the ae86.
@no_slushbox: I don't think so...the hachi roku never came in AWD.
@Hyman Decent: @Buran:
@Hyman Decent: For an oil change? That's REALLY weird... that's one of the most basic maintenance things there is. I wouldn't go back to that place. Bah.
*smacks comment system*
@MurileeMartin:
Car ads have never been about realism lol
I drive a Jetta, which I've always been told is a "chick" car...
To each his or her own, I guess!
@MurileeMartin: Wow!
They could do a Brokeback style truck ad... I wonder how well that will go over :-D
Funny. I always thought lesbians went for the L.L. Bean edition Subarus. The ones with the Golden Retriever option. Around here they seem to anyway.
This politically incorrect moment brought to you by Gawker Media.
That's about as close to exciting as this generation Corolla could ever hope to get.
Oh What a Feeling...Toyota! (I'm not even sure what I mean by that). But hey, I guess Toyota sees a market niche, so they're going to take advantage of it.
Frankly, though..I still see the really butch crowd driving GMC trucks.
This item has been viewed 10,303 times? Where is all that traffic coming from? (O.K., today's flying car item has been viewed 37,849 times but somehow that doesn't intrigue me as much as the count for this item.)
Too bad that wasnt an actual Toyota ad. More likely it was a spec. from some aspiring filmmaker.
I always loved - and now miss - my old Honda Civic because it was "adorable." The cutest little spud on the road. I'm a guy and incontrovertibly straight.
It didn't hurt that it went like stink and fit in parking spaces normally only big enough for bicycles.
My mom is straight and loves her Wrangler for its tractor-like exhaust note and commanding driving position.
Start a discussion:
Login with your username and password below. Or comment on this post via email.
Forgot your username or password? New User?