Earlier this week, we had the opportunity to show you the new 30 second BBDO NY spot for the Dodge Nitro, with a hint we'd seen a bigger version of this breaking-through-the-earth ad over the weekend. Well, we've now got the big and anything but cute 60 second Nitro "Planet" spot, and here it is — but other than being a bit more funny (I dunno why I find walking Moai funny, but whatevs), I've still got no idea what the message is. But the more burning question for us is — who the hell is playing cards in Hell with the two demons? Is that Gary Marshall? – Ray Wert

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Ad Watch: The Dodge Nitro's So Heavy, Man; Ad Watch: Dodge Tries To Jump Start Its Heart With The Nitro SUV [internal]