Ad Watch: Ford Wants To Give You Proof They've Got A History

We're always a fan of the heartstrings-tugging history-of-the-brand type advertisement. There's just something that always draws a tear to our eyes when we think of the past successes of a brand. Witness yesterday's Audi ad, or the Ferrari ad earlier this week. Maybe it's just that we're so non-enamored by many of the vehicles automakers are calling their new hotness. Or maybe it's just that you always look at the past through rose-colored glasses, ignoring the issues and problems and remembering the "good stuff." Whatever the reason may be, we're digging it — just like we're digging FoMoCo's new arrow-through-the-heart ad, called "Proof." – Ray Wert

11:45 AM on Fri Mar 30 2007
By Ray Wert
2,218 views
13 comments

Comments

FЯeeMan at 11:02 AM on 03/30/07
Reply by Email
*

I'd rather watch the Ferrari/Shell ad.

Where's the permalink on the left side bar?????
detroit9000 at 11:32 AM on 03/30/07
Reply by Email
*

I like it! I don't know how you convince someone that a car's not going to blow up at 60000 miles like your mom's tempo did, but this commercial doesn't make things worse.
Speedie at 11:41 AM on 03/30/07
Reply by Email
*

I saw it last night while watching TV...seems a bit despirate to me.

"Please buy our product, we promise it wont suck...really, it wont!"
songs at 11:56 AM on 03/30/07
Reply by Email
*

Having Mike Rowe narrating is genius. When I watch this commercial, it brings to mind, American Chopper, American Hotrod, cleaning sewage off of houses, and Alaskan king crab.

Good job Ford!
Al Navarro at 12:08 PM on 03/30/07
Reply by Email
*
Connectedness Index: 195
Brought to you by Acura TSX

What I like about this spot is that it is pretty much straight up...it doesn't try to have a larger creative concept, unlike those RIDICULOUS "I like to live on the 'Edge'" ones or the "Suburban third-row seat workout"
tony-e30 at 12:32 PM on 03/30/07
Reply by Email
*

I almost watched it, but then my mouse took on this Ouija Board supernatural powers mind-of-its-own thing, moved over to click on the Ferrari ad link, and forced me to watch it for the 23rd time. Mulder and Scully are currently investigating.
camp6ell at 12:33 PM on 03/30/07
Reply by Email
*

so what are the other three vehicles that make up the eight?
TPSreports at 12:40 PM on 03/30/07
Reply by Email
*

COS I'M A PUNK ROCKER, YES I AM!!!!!!!!!!!!!
zolielo at 12:46 PM on 03/30/07
Reply by Email
*

A step in the right direction.

The next ad should be about how Ford can compete in a global market and will be bringing their best cars from around the world to America. :)
FЯeeMan at 02:06 PM on 03/30/07
Reply by Email
*

@camp6ell: oh yeah, that was gonna be my question... I got so distracted thinking about the Ferrari ad, I forgot.
seanpholman at 04:28 PM on 03/30/07
Reply by Email
*

I like it too. I love Ford, and I just want to see them be sucessful again. I hope they can turn it around this year, and as far as I am concerned, if you have a heritage, why not remind people?

--S
xio092982 at 10:17 PM on 03/30/07
Reply by Email
*

Atleast Fomoco is coming to the front line and saying yes we screw-up but know we have a great line of car that deserves a try remember that 49% of all Fusion owner are new to Ford and this is a great start, my friend works for a ford dealer nearby and he just sold a ford Edge to a customer that turn in an BMW X5 now what do you think about that...
Awesomist IV at 07:28 AM on 03/31/07
Reply by Email
*

Good ad.

And I think that if they made an Edge hybrid, they wouldn't be able to sell them fast enough.