• By Mike Spinelli
    Mar 29, 2007 9:47 AM 1,341
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    Ad Watch: Audi R8, Born of Powerful Ideas

    Audi's again taken the high-concept route with a new costume-drama spot to launch its $109,000 R8. The narrative finds a new R8 racing through four milestone eras in Audi's motorsport history: The 1930's Auto Union, the 1960's aluminum-construction period, the late-1970's Quattro and the present-day Le Mans diesel. Articulate narrator to add gravitas? Check. – Mike Spinelli

    [via World Car Fans]

    Related:
    More on the Audi R8 [internal]


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