Back In The '70s, Every Custom Car Had A NameRaphael Orlove8/18/16 10:18amFiled to: Car CultureCustom Cars'70s Street MachinesInstagram7215EditPromoteShare to KinjaToggle Conversation toolsGo to permalink Thanks to the excellence of the nostalgic Instagram account 70sStreetMachines, I can point out one of the greatest trends in car culture: back in the ‘70s, just about every custom car got its own lettered name. Advertisement Hand lettering was still a thing back then, spawning from drag racing cars getting their own nicknames. Most of these were excellent puns, like this Graham Cracker:Or this “Duces Wild” Chevy II:Others were more dramatic, like this tri-five “Mission Impossible” long predating the movies:But the style migrated from the drag strip onto the street, just like all the go-faster tech developed for these kinds of cars. Here’s “The Blue Goose” Plymouth, still on the roads today:Even minitrucks got in on it, like this “Night Fever” Datsun:And of course vans got names, also:My personal favorite might be this “Too Bad” Chevelle:I feel like my next car needs a hand-lettered name like this. Maybe “Pipsqueak.”Recommended StoriesThe Nissan LMP1 Car Naked Looks Like A Hot Rod From The FutureDrifters Are The New Hot RoddersThis Brutal V8 Vintage Toyota Is A Car Built With No StyleRaphael Orloveraphael@jalopnik.com@raphaelorloveRaphael Orlove is staff editor for Jalopnik.