It's easy to get lost in great cars, and it's especially easy among the jaw-dropping historics of the Amelia Concours D'Elegance. But there's more to it all than the machines themselves.
That's the point made in A Certain Inertia, Justin Lapriore of LetsMakeMedia's newest film (you may remember his $150 million convoy of Ferraris film and Born of a Blue Sky) on one of the finest classic car concours in the world at Amelia Island, Florida.
Yes, there are machines that will stun you. The way they look, the way they sound — there's nothing else like them.
But for all their curves and motions and shouts and roars, the cars are a little clinical without hearing from the people who love them and painstakingly maintain them.
This is the concours with an eye towards the people, especially those who unload their Ferrari P3/4 at five thirty in the morning and drive into the place.
Watch the full video above, or watch it in two parts here: