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1st Gear: The Auto Market Is A Flat Circle
We've been through this a few times, but to reiterate: America loved stations wagons. America stopped loving wagons and started loving minivans. America stopped loving minivans and started loving SUVs. American stopped loving SUVs and got crossovers.
And the crossovers that are the most popular are, if we're being honest, more five-door hatchback/wagon than they are an "SUV" in any reasonable sense of the word. This story about Americans flocking to small "SUVs" is correct other than they mean "wagonish hatch-type things."