Last week at an after-party during the New York Auto Show, a long-time automaker PR professional uttered a maxim of automotive spin I've heard so often it feels like a Tantric mantra: "The cars are the stars." Every time I hear it, I shake my head — because if there's one phrase that sets us apart from every other automotive outlet — that's it. At Jalopnik, we've always believed that the cars aren't as important as the stories about the good people who love them, build them, buy them and drive them. You are the stars.
But there are some people in the business who do get it. For a time, I wasn't sure if Jim Farley, Ford's global head of marketing, was one of those people. I mean, come on, the guy came from Toyota! In fact, it wasn't until we reported his F-bomb shot over 8 Mile at GM last year that I even started to warm up to Ford's marketing maven.