Automotive-industry awards have always been a mixed bag. Alongside any number of Car of the Year charades, specific aspects of the industry attract attention with varying degrees of credibility. Still, the award for giving out the most Eighties-style sculptures for everything goes to one entity: J.D. Power and Associates.
I'm sure the manufacturers love these folks, because it's something positive to talk about. Who wouldn't want to advertise their Best Vehicle Quality In The First Ninety Days Of Ownership award? Personally, I lay some of the blame for the rise of beige at their likely very glossy and impressive corporate doors: they've never given out an award for "most fun" or "most inspiring," as far as I know.
But that's not what matters to most people: Folks want reliability and durability and good customer service. So should he discreetly be a JDP judge, we think we know which aftermarket company Desu-San-Desu will be nominating for the customer-care award given their sincere personal attention to an enthusiastic BMW driver: