Will.I.Am Launches Crappy Car CompanyS

Black Eyed Peas leader Will.I.Am apparently went on The Tonight Show last night and launched a new car company he's calling IAMAUTO. This is apparently the first horrible product of that new venture. UPDATE: Or is this a custom DeLorean?

I didn't watch Leno last night, so all of this is coming via one online report attached to this picture. I'd like to think it's a hoax but it's so bad it seems like it could credibly be a BEP byproduct.

The vehicle will be built using "OEM parts from Chrysler" with a Beats by Dr. Dre audio system. Given he drives a Chrysler 300 in his new video it's likely this is the basis for the car. Lord help us if it's a Chrysler 200.

Will.I.Am hopes to create jobs in his East Los Angeles neighborhood with this new exotic coach company, which is a noble enough venture, but he's turning his back on the business model that's made him famous and successful.

Rather than starting with a mediocre product that gets progressively more horrible as time goes on, Will.I.Am. is skipping straight to the horrible

UPDATE: Here's video of the announcement. It's possible the car pictured above could be the Custom Will.I.Am DeLorean DMC-12 built by West Coast Customs, although WIll.I.Am is claiming it's Chrysler-based.