Aston Martin recently unveiled their fiddy grand version of the tiny Toyota IQ, the Cygnet. That brand bastardization may be the most extreme, but as today's Nice Price or Crack Pipe Tickford Capri demonstrates, it's hardly the first. This Capri's price however, may just tick you off.
There used to be a chain of Supermarkets here in California - hell, I think they were all over the Southwest - called Alpha Beta, a name based on a marketing concept of alphabetical merchandise organization. Playing off that name, one of the car mags of the day - Car and Driver, as I recall - led a comparison test of two Italian coupes with an image of the pair nose to nose in front of an Alpha Beta store. Those cars of course were an Alfetta and a Lancia Beta. The grocery chain is now long defunct, but at least one Lancia Beta has survived and yesterday we all kicked its tires - not too hard mind you, lest they fall off - to see if its amazing survival was worth $4,500. Turns out, in a narrow 51% to 49% vote, you thought it was.