There's been some debate as to whether the three-door, AWD Ferrari FF hatchback was a proper Ferrari. The debate is over. One of the $300,000 cars caught fire and burned to the ground during a test drive. Yup, it's definitely a real Ferrari! UPDATE!

A 44-year-old was out test-driving the new FF in Frankfurt, Germany when he heard a bang and noticed flames coming from the tail in his rear view mirror. So, since the FF has its monster V12 engine up front, maybe it's an exhaust issue?

The test driver bailed, unharmed, as the car burned to the ground. Self-immolation is the best indicator of a true Ferrari product so we're not surprised. We also will not be surprised when Ferrari denies this ever happened and blames the drivers before inevitably recalling all the models.

The burnination of a pristine Ferrari FF went first reported in early October (translated), but we somehow missed the story and accompanying video.

But now, after watching it, let's just say — if you love Ferraris, we don't recommend watching the video.

UPDATE: User Fan512bbi over at FerrariChat says he knows the individual involved in the test drive and "I will not reveal any names but my friend who was driving is ok, he managed to bring the FF to a stop and get out before the car was engulfed in flames, the cause of the fire is still unknown."

(Hat tip to AxisOfOversteer!)