Why Fiat's U.S. plans for Alfa Romeo will end up killing itBradley Price5/11/11 11:00amFiled to: RantsFeatureRepublishedAlfa RomeoFiatChryslerVolkswagenVwTop1671EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkAlfa Romeo enthusiasts in the United States have been waiting for the resurrection of the brand for decades, egged on by numerous deadlines from Fiat that were later pulled. Alfa owner Bradley Price says enough is enough. — Ed.The past few days, the Internets have been swimming with stories I have found deeply disturbing. First there are the confirmed rumors of an U.S. market Alfa Romeo SUV based on the Jeep Grand Cherokee. Then last week, the Dodge Viper-based Alfa TZ3 Stradale was announced. "The Heart of a Viper and Soul of an Alfa" was the tagline in the press release.