Joel Ewanick, General Motors' new Chief Marketing Officer, said on Twitter tonight that GM will bring back the El Camino if 100,000 people say they want it. We'll call that bluff. UPDATED (05/08 — 6:11 PM EST)
This all started when I noticed Joel Ewanick, the brains behind Hyundai's wildly successful "Hyundai Guarantee" program, joined Twitter earlier today. I tweeted out a welcome to Ewanick, urging others to follow him.
As you can see, I also playfully suggested my followers — and Jalopnik followers — tell Ewanick they want him, and by extension, GM, to bring back everyone's favorite truck-car, the Chevrolet El Camino.
While many tweets whipped across the twittersphere, one Twitter user, @chevalanche, elicited a response from GM's new Mad Man on a topic other than openly mocking Scott "Montey"(sic), Ford Motor Co.'s chief twatterer. sex tapes.
Here was the full back-and-forth:
Well fine then. We'll call your ridiculous bluff, Ewanick. We'll keep track here — in the comments section of this very post — and see just how close we can get to 100,000 people raising their hands to say they'd be willing to buy a new El Camino.
I mean, how hard can it be, right? We've already got some practice in trying to bring back the El Camino. Although the Carpocalypse — and a Pontiac marketing twerp — killed that one, what's the harm in once more heading unto the breach? That time we had 80,000 fans interested. This is just that plus another 20,000.