Chrysler's Italian masters at Fiat fired BBDO Detroit, bringing in an Italian agency to do one commercial for the 300C gansgter-mobile. The ad stars Mikhail Gorbachev and calls for Myanmar's Aung San Suu Kyi's release. My name is-what the fuck?
Since this is a new ad agency we're sort of surprised this follows essentially the same trite pattern they use in the My Name Is Ram commercial. You know, mixing images and video of the car with inspirational pictures and video. And the imagery they chose? Mikhail Gorbachev, Lech Walesa, a Trabant, a painting of Nelson Mandela and the Chrysler 300 mowing down a flock of doves. Seriously — talk about a mixed metaphor.