Ten Most Important Features Car Buyers Want And Why

Feature: Cruise Control
Rank #10
Why People Want It: The phrase "Set it and forget it" made Ron Popeil a rich man. We don't particularly like paying attention to things that don't need constant modulation, it's boring. Thus cruise control. It used to require Rube Goldberg-like gadgetry to keep speed constant without having your foot on the pedal, but now it's as simple as a piece of software controlling the electronic throttle. Not standard yet (but getting there) are systems to prevent you from plowing into the back of a Reatta at freeway speeds because some boob decided to slam on his brakes while you were texting on your cell phone.