GM's got one easy success story to gush about: OnStar. This video of the national map from their Detroit-based command center showing all 59,000+ interactions from just one day of service in lightning-fast-forward real-time reveals why.
Let's break out the user interactions:
Blue button presses: 55,416
Emergency button presses: 3,939
Airbags deployed: 28
AACN (Advanced Automotive Crash Notification): 62
Total interactions: 59,445
That's pretty amazing when you think about it. Over 60 people in crashes with 28 airbags being deployed, almost 4,000 emergency button presses and 55,416 people calling to find the nearest Starbucks.
What's more amazing is that so few automakers have an opportunity to interact with their buyers directly (usually only through a dealership middle man), and yet GM's managed to get 59,000 people each day to call them and they've all had a positive customer service interaction with the General.
Well, except for that one prank-caller. Some guy named Rick from Detroit who keeps calling to warn people about GM CEO Fritz Henderson being some kind of killer robot from the future or something? Who is that guy?