I tell you what, my latest junkyard haul has me considering a name change to Brougham E. Landau (the E stands for Eleganté, with the accent).
The upcoming Concours d'Lemons features a class called Most Eleganté, open to "Vintage neoclassics, Shaft-worthy pimpmobiles, Excaliburs, Zimmers." Contemplating the Eleganté concept made me realize how cheezily cool is Detroit's heavy hand with heraldic crests, emblems featuring names of royal horse-drawn coaches, and the like- only in America, suckaz! With that in mind, I spotted this Mark Cross emblem on a 1988 Chrysler New Yorker Landau at my local self-serve junkyard, and I had to have it.
A landau was a "social carriage" meant to haul four rich folks in bouncy, horse-poop-scented comfort back in the 18th century, but Malaise Era marketers in the Motor City made the name their own. This emblem now adorns my desktop computer.